Ok, it’s now official: summer is reaching its end! And fall will arrive soon enough, so in an attempt to stop thinking about it, let’s just enjoy a last shot of summer spirit: adventure, freedom, love and wilderness. This is all what the Being There trailer for Patagonia is about.
Directed by Patagonia ambassador Léa Brassy, Being There will be the second movie she produces for the outdoor brand. Presented worldwide in the outdoor film festivals with award-winning ambition, it is fully part of Patagonia’s brandcontent strategy. And this is what makes the brand so special: by closely and durably collaborating with their community, they deliver authenticity and inspiration, in a way that appeals to any of us and builds strong brand preference.
Storyboard, art direction and illustrations by Cenitz.
Stay tuned for the launch of the full Being There movie in 2016!