It-bag looking for an it-brand

It-bag looking for an it-brand

It’s official now, c’est la rentrée !

And what’s the only way to forgive summer for being gone alreay ? Starting the quest for our new daily mate, the one and only that will follow us in our nomadic lifestyle, from home to office, from the latest must-see exhibition to the best terrace for a drink, from a romantic week-end escape to an adventurous other one… the perfect bag!

This is what tremoulière bags are about: timeless elegance and casual look blended with a rock’n’roll-bohemian spirit. We have been happy to work with the Parisian brand on its visual identity: evolution of the logotype typeface to highlight the craftsmanship aspect, creation of the 3 houses icon to tell the story of a modern nomadism, and of a revisited Toile de Jouy that encapsulates tremoulière lifestyle moments featuring the most iconic pieces from the collection. (Illustrations: Kim Roselier)

Read full story here








About the Author