Cockpit, Créateur de leaders
With the award winning project Cockpit, Banque Populaire creates a real shift in the approach of its professionnal clients: facilitating entrepreneurship and encouraging risk-taking, which is usually not part the traditionnal banking offer! A new vocation which we have incarnated in Cockpit’s baseline « créateurs de leaders » and in a dedicated inspiring and sharp brand design. As a media brand, Cockpit offers multi-channel content (online and print magazines, social media), special events and coaching sessions. Fully part of an on-going reflexion about the future of banking, which we were happy to contribute to, Cockpit opens a challenging approach of customers’ relationship.