Adventure is precious
And so is ice. IceLegacy is a project lead by polar legend Borge Ousland and his associate Vincent Colliard, aiming at raising awareness and creating debate arounf the ice melting issue, through a 10-years odyssey, crossing the 20 greatest glaciers on earth. Supported by National Geographic and Alpina Watches, the project needed a strong and compelling visual identity for credibility and visibility. The brand will also be used for mercantile operations to support the project: the IceLegacy polar trips and gear.