Lagoon has been pushing the standards of the cruising catamarans industry for 30 years, pursuing one goal: creating safe, comfortable and enjoyable living spaces on the sea. Its innovative, friendly and laid-back approach propelled the brand as worldwide leader of the category.
Today the catamaran industry is booming, seducing a large panel of customers looking for easy, family-oriented and reliable boats.
Organically growing for 3 decades, Lagoon needed to clarify its posture and improve its image to face an ever more challenging competition.
After getting to know the brand better through a round of internal interviews and workshops, we formalized its essence so that everyone internally could share the same vision of it and work consistently to communicate it externally.
In parallel, we did a full rebranding work to bring back more desirability, boldness and premiumness into the Lagoon assets : magnified icon and logo, rejuvenated color palette, custom-made font, and inspiring hand-drawn patterns celebrating the essence of the brand in its particular laid-back style.