The Larralde family has been in the shoes business for more than 5 generations ; they have been running successful multi-brand stores since 200 years. To celebrate this amazing anniversary, the Larralde family name becomes a brand. With its own custom-made shoe line and shoe care accessories, the Larralde brand is incarnated in a timeless and elegant logo. Strong enough to brand its own products, but still low-profile to be able to gather many brands. A key element of the logo is the descriptor Chausseur, enhancing the values of human, know-how and service. Separatedly from the logo, but meant to be used along it, we have drawn an icon to celebrate the history. Ready for the next 200 years?