Seppic
Brand Platform
Brand Identity
Brand Content
CharlieFox is a novel, luxury cannabis experience rooted in hospitality with a dedicated outpost in Times Square. Drawing inspiration from old-world apothecaries, the brand univers revolves around warmth, legacy, beauty and discovery. We designed the brand identity blending British tradition and timeless New-York. From logotype, to packaging, merchandising and website, CharlieFox demystifies the cannabis ritual.