Lagoon
Brand Platform
Brand Identity
Custom Typeface
Digital
World leader in leisure boat construction, Lagoon has been building luxury catamarans since 1984. But never touched its identity from the eighties, while the meaning of luxury has deeply evolved. So we set about elevating perceptions and contemporizing the brand for customers all across the world, to strongly reaffirm what leading the catamaran industry really means.
Seventy 8 Motoryacht concept visual
Motoryacht visual universe
Website UX, UI design and production