Cenitz Studio

Lagoon

Brand Platform
Brand Identity
Custom Typeface
Digital

World leader in leisure boat construction, Lagoon has been building luxury catamarans since 1984. But never touched its identity from the eighties, while the meaning of luxury has deeply evolved. So we set about elevating perceptions and contemporizing the brand for customers all across the world, to strongly reaffirm what leading the catamaran industry really means.

New logotype

Reiventing the icon lines

Seventy 8 Motoryacht concept visual

Volume design of the logotype for application on hulls

An elegant brand signature

Motoryacht visual universe

Brandbook

Sailing Yacht visual universe

Custom typeface design

Under the palms lies the beach

Website UX, UI design and production