Notox

Did you know that the surfing industry is particularly toxic? To offer an alternative to surfers who love nature as much as riding the waves, French pioneer Notox creates the best eco-designed boards since 2009 and continues questioning their processes everyday to produce ever more sustainable surfboards. To match the brand's minimalist philosophy, we came up with a minimal brand identity celebrating engineering and structure design. As surfing requires constant moving to always be in the best place for take-off, the logotype expresses this pathways idea. Firmly opposed to any sort of bullshit and greenwashing, Notox also asked us to work on its brand's voice to deliver messages in a simple and transparent style.